Mr. Kopi is a coffee stall brand in Singapore. I built the brand from the ground up—from designing the logo and visual identity to illustrating their signature mascot character (complete with different expressions!). Beyond branding, I created menus, animated promotional ads, and developed content ideas to keep their social media fresh and playful. It was a truly rewarding project that blended illustration, animation, and content strategy—helping bring the brand’s personality to life across digital and in-store touchpoints.