DIVINE INFLUENCER is one Pure Flix’s highly anticipated movie about a wealthy and bratty influencer who lost everything and forced to work at a homeless shelter. The movie was very well received as it has a lot of redeeming value. The main character, Olivia goes through a huge character arc. I wanted the social campaign to look vibrant and modern.
For the Divine Influencer campaign, I created a bold, character-driven visual identity that felt fresh and modern while honoring Pure Flix’s brand. Inspired by pop culture icons like Legally Blonde and Mean Girls, the campaign leaned into vibrant pinks, clean typography, and motion graphics to reflect the protagonist’s influencer persona and emotional arc. By introducing Pure Flix’s first animated “Now Streaming” post with a neon marquee treatment, the campaign stood out across social, driving engagement and expanding beyond the initial quote posts into a broader, high-performing visual toolkit.
